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LA's CULTURAL HERITAGE
CONNECTIONS CONFERENCE
MAY 13TH, 2011
8:00 A.M. TO 4:00 P.M.
California Endowment Foundation Center for Healthy Communities
1000 N. Alameda, L.A., CA 90012

SUPPORTED THROUGH NATIONAL PARKS SERVICE PRESERVE AMERICA GRANT AWARDED TO 
COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF LOS ANGELES
AND THE FIVE LOS ANGELES ASIAN PACIFIC ISLANDER NEIGHBORHOODS

REGISTRANT CHECK-IN
8:00 A.M. Redwood Room

EXHIBITOR’S AREA
8:00 A.M. – 4:00 P.M. 

CONTINENTAL BREAKFAST
8:00 – 8:45 A.M. Redwood Room

WELCOME AND INTRODUCTIONS
Bill Watanabe, Emcee

OPENING REMARKS
8:30 - 8:45 A.M. Redwood Room
Milford Wayne Donaldson, California SHPO and Chair, Advisory Council on Historic Preservation

ExperienceLA – Who We Are? What We do? Sign-up – Be a Cultural Partner
8:45 – 9:00 A.M.  Redwood Room
   ·   Greg Curtin, Civic Resource Group 

SESSION A - Lessons Learned - Showcasing Cultural Heritage Destinations 
9:00 – 10:20 A.M. Big Sur Room 
Facilitator:  Susan Gray, CRA/LA Community Planner, Cultural Arts
 
  • LA Commons –Karen Mack –Trekking LA Pilot Initiative
  • Little Tokyo Service Center – Bill Watanabe – Little Tokyo Historic District Stewardship – A Model for Community Preservation and Revitalization
  • Los Angeles Conservancy – Karina Muniz - Discovering Neighborhood Historic Cultural Treasures - Community Designed and Lessons of Inclusion

SESSION B - Connecting Neighborhoods with Partners  - Funding & Training Opportunities  
9:00 – 10:20 A.M. Tahoe Room
Facilitator:  Greg Curtin, Civic Resource Group 
  • National Trust for Historic Preservation –  Melita Jureša-McDonald – Cultural Heritage Tourism, Training, Scholarship & Funding Opportunities
  • LA County Arts Commission – 
    Emiko Ono, Director of Grants - Organizational Program Grants;
    Anji Milanovic, Technical Assistance Program Manager – Professional Development opportunities);
    Linda Chiavaroli, Director of Communications – Performance opportunities at Ford Theatres and Holiday Celebration
  • California Community Foundation – Leslie A. Ito, Program Officer – Core operating support and - capacity building grants to small and midsize community –based arts and cultural organizations

SESSION C –
What your CVB (Convention & Visitors Bureau) can do for you?

10:30- 11:30 A.M. Redwood Room
Facilitator:  Ron Fong, API SBP Executive Director
 
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   Michael McDowell, LA Inc
LUNCHEON
11:45 – 1:00 P.M. Redwood Room

KEYNOTE SPEAKER 
Senator Kevin De leon, 22nd Senate District

LUNCH  PROGRAM
Taste of Ethnic LA – How to market your community’s assets?

1:00 – 1:50 P.M. Redwood Room
Facilitator:  Bill Karz, LA Inc.
  •  Christina Yoon – Yelp
  •  Jeff Okita – Six Taste Tours
  •  Michael Cardenas – Lazy Ox & IDG
  •  Nguyen Tran – Starry Kitchen
 
SESSION D – Spreading the Word in Today’s Tech Savvy World 
2:00– 2:50 P.M. Redwood Room
Facilitator:  David Bloom, CRA/LA, Interim Director of Public Affairs
  • ExperienceLA - Charity Tran, Civic Resource Group – How Twitter Can Work to Promote Your Destination and Events
  • LA Inc - Bill Karz – The Do’s and Don’ts of What Facebook Can Do for Your Neighborhood and Events.
  • CRA/LA - Curt Gibbs, Senior Resource Development Officer – Marketing in Today’s Mobile World – Understanding and Maximizing the Benefits of Smart Phones, Social Media Applications and Mobile Coupons

SESSION E – Connecting Visitors to Cultural Events & Destinations
3:00 – 3:50 P.M. Redwood Room
Facilitator:  Curt Gibbs, CRA/LA Senior Resource Development Officer
  • Community Arts Resources – Aaron Paley -  Going beyond the "special event" - Using Programs to Create "New Brands" for Our Neighborhoods - Chinatown Summer Nights, Glow, Little Tokyo Design Week, CicLAvia, etc
  • Professional Travel Writer & Photographer - Kayte Deioma  - How to Get Journalists to Cover Your Community's Story and Events, Whether Via Print, Social Media, or the Internet?

WALK TO LA’S BIRTHPLACE – EL PUEBLO & CHINESE AMERICAN MUSEUM
4:00 – 5:00 P.M.
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Presentations from Partners (PDFs)

ExperienceLA – Who We Are? What We do? Sign-up – Be a Cultural Partner

* Becoming an ExperienceLA Partner

LUNCH PROGRAM - Taste of Ethnic LA – How to market your community’s assets?

* Taste of Ethnic LA: How to market your community's assets

SESSION A - Lessons Learned - Showcasing Cultural Heritage Destinations

* Little Tokyo Model for Community Preservation Revitalization
* Lessons from Trekking LA
* Muniz LA Conservancy

SESSION B - Connecting Neighborhoods with Partners - Funding & Training Opportunities

* California Community Foundation's Presentation
* Los Angeles County Art Commission's Presentation
* A Few Signature Programs of the National Trust For Historic Preservation

SESSION C – What your CVB (Convention & Visitors Bureau) can do for you?

* Attracting Visitors to your Community: Partnering with Your CVB

SESSION D – Spreading the Word in Today’s Tech Savvy World

* Mastering Facebook Inside Out
*
Twitter: Your Destination & Events in 140 Characters

SESSION E – Connecting Visitors to Cultural Events & Destinations

* Connecting Visitors to Cultural Events and Organization
* Getting Your Story into the Travel Media