
LA's CULTURAL HERITAGE
CONNECTIONS CONFERENCE
MAY 13TH, 2011
8:00 A.M. TO 4:00 P.M.
California Endowment Foundation Center for Healthy Communities
1000 N. Alameda, L.A., CA 90012
CONNECTIONS CONFERENCE
MAY 13TH, 2011
8:00 A.M. TO 4:00 P.M.
California Endowment Foundation Center for Healthy Communities
1000 N. Alameda, L.A., CA 90012
SUPPORTED THROUGH NATIONAL PARKS SERVICE PRESERVE AMERICA GRANT AWARDED TO
COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF LOS ANGELES
AND THE FIVE LOS ANGELES ASIAN PACIFIC ISLANDER NEIGHBORHOODS
COMMUNITY REDEVELOPMENT AGENCY OF THE CITY OF LOS ANGELES
AND THE FIVE LOS ANGELES ASIAN PACIFIC ISLANDER NEIGHBORHOODS
REGISTRANT CHECK-IN
8:00 A.M. Redwood Room
EXHIBITOR’S AREA
8:00 A.M. – 4:00 P.M.
CONTINENTAL BREAKFAST
8:00 – 8:45 A.M. Redwood Room
WELCOME AND INTRODUCTIONS
Bill Watanabe, Emcee
OPENING REMARKS
8:30 - 8:45 A.M. Redwood Room
Milford Wayne Donaldson, California SHPO and Chair, Advisory Council on Historic Preservation
ExperienceLA – Who We Are? What We do? Sign-up – Be a Cultural Partner
8:45 – 9:00 A.M. Redwood Room
· Greg Curtin, Civic Resource Group
SESSION A - Lessons Learned - Showcasing Cultural Heritage Destinations
9:00 – 10:20 A.M. Big Sur Room
Facilitator: Susan Gray, CRA/LA Community Planner, Cultural Arts
SESSION B - Connecting Neighborhoods with Partners - Funding & Training Opportunities
9:00 – 10:20 A.M. Tahoe Room
Facilitator: Greg Curtin, Civic Resource Group
8:00 A.M. Redwood Room
EXHIBITOR’S AREA
8:00 A.M. – 4:00 P.M.
CONTINENTAL BREAKFAST
8:00 – 8:45 A.M. Redwood Room
WELCOME AND INTRODUCTIONS
Bill Watanabe, Emcee
OPENING REMARKS
8:30 - 8:45 A.M. Redwood Room
Milford Wayne Donaldson, California SHPO and Chair, Advisory Council on Historic Preservation
ExperienceLA – Who We Are? What We do? Sign-up – Be a Cultural Partner
8:45 – 9:00 A.M. Redwood Room
· Greg Curtin, Civic Resource Group
SESSION A - Lessons Learned - Showcasing Cultural Heritage Destinations
9:00 – 10:20 A.M. Big Sur Room
Facilitator: Susan Gray, CRA/LA Community Planner, Cultural Arts
- LA Commons –Karen Mack –Trekking LA Pilot Initiative
- Little Tokyo Service Center – Bill Watanabe – Little Tokyo Historic District Stewardship – A Model for Community Preservation and Revitalization
- Los Angeles Conservancy – Karina Muniz - Discovering Neighborhood Historic Cultural Treasures - Community Designed and Lessons of Inclusion
SESSION B - Connecting Neighborhoods with Partners - Funding & Training Opportunities
9:00 – 10:20 A.M. Tahoe Room
Facilitator: Greg Curtin, Civic Resource Group
- National Trust for Historic Preservation – Melita Jureša-McDonald – Cultural Heritage Tourism, Training, Scholarship & Funding Opportunities
- LA County Arts Commission –
Emiko Ono, Director of Grants - Organizational Program Grants;
Anji Milanovic, Technical Assistance Program Manager – Professional Development opportunities);
Linda Chiavaroli, Director of Communications – Performance opportunities at Ford Theatres and Holiday Celebration - California Community Foundation – Leslie A. Ito, Program Officer – Core operating support and - capacity building grants to small and midsize community –based arts and cultural organizations
SESSION C – What your CVB (Convention & Visitors Bureau) can do for you?
10:30- 11:30 A.M. Redwood Room
Facilitator: Ron Fong, API SBP Executive Director
· Michael McDowell, LA Inc
LUNCHEON
11:45 – 1:00 P.M. Redwood Room
KEYNOTE SPEAKER
Senator Kevin De leon, 22nd Senate District
LUNCH PROGRAM
Taste of Ethnic LA – How to market your community’s assets?
1:00 – 1:50 P.M. Redwood Room
Facilitator: Bill Karz, LA Inc.
SESSION D – Spreading the Word in Today’s Tech Savvy World
2:00– 2:50 P.M. Redwood Room
Facilitator: David Bloom, CRA/LA, Interim Director of Public Affairs
SESSION E – Connecting Visitors to Cultural Events & Destinations
3:00 – 3:50 P.M. Redwood Room
Facilitator: Curt Gibbs, CRA/LA Senior Resource Development Officer
WALK TO LA’S BIRTHPLACE – EL PUEBLO & CHINESE AMERICAN MUSEUM
4:00 – 5:00 P.M.
11:45 – 1:00 P.M. Redwood Room
KEYNOTE SPEAKER
Senator Kevin De leon, 22nd Senate District
LUNCH PROGRAM
Taste of Ethnic LA – How to market your community’s assets?
1:00 – 1:50 P.M. Redwood Room
Facilitator: Bill Karz, LA Inc.
- Christina Yoon – Yelp
- Jeff Okita – Six Taste Tours
- Michael Cardenas – Lazy Ox & IDG
- Nguyen Tran – Starry Kitchen
SESSION D – Spreading the Word in Today’s Tech Savvy World
2:00– 2:50 P.M. Redwood Room
Facilitator: David Bloom, CRA/LA, Interim Director of Public Affairs
- ExperienceLA - Charity Tran, Civic Resource Group – How Twitter Can Work to Promote Your Destination and Events
- LA Inc - Bill Karz – The Do’s and Don’ts of What Facebook Can Do for Your Neighborhood and Events.
- CRA/LA - Curt Gibbs, Senior Resource Development Officer – Marketing in Today’s Mobile World – Understanding and Maximizing the Benefits of Smart Phones, Social Media Applications and Mobile Coupons
SESSION E – Connecting Visitors to Cultural Events & Destinations
3:00 – 3:50 P.M. Redwood Room
Facilitator: Curt Gibbs, CRA/LA Senior Resource Development Officer
- Community Arts Resources – Aaron Paley - Going beyond the "special event" - Using Programs to Create "New Brands" for Our Neighborhoods - Chinatown Summer Nights, Glow, Little Tokyo Design Week, CicLAvia, etc
- Professional Travel Writer & Photographer - Kayte Deioma - How to Get Journalists to Cover Your Community's Story and Events, Whether Via Print, Social Media, or the Internet?
WALK TO LA’S BIRTHPLACE – EL PUEBLO & CHINESE AMERICAN MUSEUM
4:00 – 5:00 P.M.
Presentations from Partners (PDFs)
ExperienceLA – Who We Are? What We do? Sign-up – Be a Cultural Partner
Becoming an ExperienceLA PartnerLUNCH PROGRAM - Taste of Ethnic LA – How to market your community’s assets?
* Taste of Ethnic LA: How to market your community's assetsSESSION A - Lessons Learned - Showcasing Cultural Heritage Destinations
* Little Tokyo Model for Community Preservation Revitalization* Lessons from Trekking LA
* Muniz LA Conservancy
SESSION B - Connecting Neighborhoods with Partners - Funding & Training Opportunities
* California Community Foundation's Presentation* Los Angeles County Art Commission's Presentation
* A Few Signature Programs of the National Trust For Historic Preservation
SESSION C – What your CVB (Convention & Visitors Bureau) can do for you?
* Attracting Visitors to your Community: Partnering with Your CVBSESSION D – Spreading the Word in Today’s Tech Savvy World
* Mastering Facebook Inside Out* Twitter: Your Destination & Events in 140 Characters
SESSION E – Connecting Visitors to Cultural Events & Destinations
* Connecting Visitors to Cultural Events and Organization* Getting Your Story into the Travel Media