Picture
OPENING SPEAKER

MILFORD WAYNE DONALDSON was appointed by President Obama in May 2010 as Chair of the Advisory Council on Historic Preservation (ACHP). Wayne also serves as the State Historic Preservation Officer (SHPO) for the state of California. The SHPO serves as chief administrative officer of the Office of Historic Preservation in Sacramento and as Executive Secretary of the State Historical Resources Commission. Prior to his appointment as SHPO in 2004, Wayne served as president of the award winning firm ―Architect Milford Wayne Donaldson, FAIA‖ since 1978, specializing in historic preservation services. Wayne is licensed to practice architecture in California, Nevada and Arizona and holds a certified license from the National Council of Architectural Registration Boards. He is affiliated with several historical and preservation organizations and is a past president of the California Preservation Foundation and past chair of the State Historical Building Safety Board, the State Historical Resources Commission, and the Historic State Capitol Commission. Wayne holds a Bachelor of Architecture and a Bachelor of Science in Engineering from California Polytechnic State University, San Luis Obispo. Donaldson received a Master of Science in Architecture from the University of Strathclyde, Glasgow, Scotland, and a Master of Arts in Public History and Teaching from the University of San Diego.

KEYNOTE SPEAKER

SENATOR KEVIN DE LEÓN was elected to serve the 22nd Senate District in November 2010. The district includes all or parts of the City of Los Angeles: Chinatown, Little Tokyo, Korea Town, Filipino Town, Highland Park, Boyle Heights, Cypress Park, Downtown-LA, Echo Park, Pico-Union, Glassell Park, Mt. Washington, Alhambra, East Los Angeles, Florence-Graham, Maywood, San Marino, South Pasadena, Vernon, and Walnut Park. Senator Kevin de León previously represented the 45th Assembly District.

Senator De León grew up in the San Diego barrio of Logan Heights. He was the first in his family to graduate from high school. He attended UC Santa Barbara and graduated from Pitzer College at the Claremont Colleges with Honors. He has one daughter. Senator De León has spent a lifetime fighting to empower working families and the poor—as a community organizer, English as a Second Language and U.S. Citizenship teacher, and an advocate for public schools. As a Senior Associate for the National Education Association (NEA) in Washington, D.C., De León advocated for more resources for schools in low-income neighborhoods.

Shortly after completing his freshman term in the Assembly, De León was appointed Chair of the Assembly Appropriations Committee making him the first Latino Chair of this fiscal committee in the last one hundred years. The Appropriations Committee is responsible for reviewing all bills with a fiscal impact. Senator De León is currently Chair of the Senate Democratic Caucus and serves on the Senate Committees on Rules, Elections & Constitutional Amendments, Energy, Utilities & Communications, Governmental Organization and the Joint Committee on Legislative Audit and Rules.

Currently, De León is a member of the State Allocation Board (SAB) which distributes state school construction bond funds approved by the voters. In this capacity, Senator De León has ensured that nearly $1.4 billion in voter approved bond funds for new school construction, modernization, career technical education, and joint-use school projects across the state. Those funds are vital to ensuring that our schools are safe and are wired for modern technologies.

Senator De León is committed to improving the quality of life in his district, which is criss-crossed by six freeways and has some of the country’s worst air quality, and he authored the legislation that established a needs-based competitive grants program for the distribution of $400 million in Proposition 84 funds for local park assistance and development to improve access to park space to underserved communities.

SESSION PANELISTS

 ExperienceLA – Who We Are?  What We do?  Sign-up – Be A Cultural Partner

GREG CURTIN, Ph.D., JD is the Founder and Principal of
Civic Resource Group, a leading Web 2.0/Gov 2.0 consultancy providing innovative digital solutions for the public and civic sectors. A former public schoolteacher and college professor, government attorney and consultant, and a successful technology entrepreneur, his almost three decades of experience provide a unique foundation for vision and leadership in the digital world. Dr. Curtin is currently a member of the World Economic Forum (WEF), sitting on the Global Agenda Council on the Future of Government, and his work with governments and organizations at all levels has helped shape the digital future in areas such as open data and transparency, public transportation and the environment, community arts and culture, and the use of the Internet for civic engagement and public participation, to name a few. In the area of culture and heritage specifically, Dr. Curtin led the design and development of the award winning ExperienceLA.com cultural information web portal in Los Angeles, and is currently working with a national group of arts and cultural organizations to develop the business plan and design for a national cultural network and portal called “Project Audience.” Dr. Curtin has published widely on the digital transformation of the civic sector, including an upcoming book chapter on cyber security issues related to the use of social media by public sector agencies. Dr. Curtin received his Ph.D. and JD from the University of Southern California (USC), and his BA in Political Science from the University of California Los Angeles.
Take Away Summary:   That all organizations sign up—onsite if possible--and start actively using ExperienceLA.com to promote their organization and building a true community network in Los Angeles. Over the next 6-9 months ExperienceLA will be implementing a range of new mobile and web 2.0 features for use.

Session A:  Lessons Learned - Showcasing Cultural Heritage Destinations 

Facilitator:  SUSAN GRAY
has over 20 years in art administration and currently serves as the Cultural Arts Planner for the Community Redevelopment Agency of the City of Los Angeles (CRA/LA), overseeing major art & cultural revitalization efforts in L.A.’s most challenged regions. Prior assignments include: Adjunct Professor, Public Art Studies, Roski School of Fine Art, USC; Senior Public Art Officer, Metro Art; Public Art Director, Long Beach Arts Council; Project Manager, San Francisco Arts Commission’s Public Art & Civic Design Review Programs; & various arts consulting & educational roles in the Philippines and Australia.

KAREN MACK is founder and Executive Director of
LA Commons, an organization dedicated to promoting Los Angeles' diverse neighborhoods through locally based, interactive, artistic and cultural programming.  LA Commons has implemented community art projects, tours and classes in communities throughout LA and in partnership with organizations such as the Central American Resource Center, the South Asian Network, Thai Community Development Center and UCLA.  Prior to work with LA Commons, she served as a Public Service Fellow at the John F. Kennedy School of Government at Harvard University where she researched the role of culture in community building.  Her appointment at Harvard followed work as the Vice President, Program Development and Planning at Community Partners, an organization that provides developmental support to start-up nonprofits throughout Los Angeles County.  While on staff at Community Partners, she developed a wide-range of initiatives including the incubator services program and organizational partnerships with institutions such as the California Wellness Foundation and the California Endowment.  She holds an MPA from Harvard University and an MBA from the John Anderson School of Management at UCLA.  She is currently president of the board of the Los Angeles Neighborhood Initiative and an appointed member of the City’s Board of Neighborhood Commissioners.
Take Away Summary:  Lessons from Trekking LA, a community based cultural tourism initiative, established in partnership with UCLA School of Public Affairs, that in its first four years has engaged neighborhood partners in sharing the stories of Leimert Park, Highland Park, East Hollywood and MacArthur Park through art, culture, music, and most important, FOOD.  

KARINA MUÑIZ is the Community Outreach Coordinator for the Los Angeles Conservancyin partnership with the National Trust for Historic Preservation. She holds Masters Degrees in Urban Planning and Latin American Studies from UCLA and has worked as an advocate and researcher on issues such as international Fair Trade, low-wage immigrant worker organizing, gender rights, and transnational civic participation. As Community Outreach Coordinator, Karina works to broaden the scope of historic preservation so that it reflects and restores the urban social history of Latina/os within the cultural landscape and architectural heritage of Los Angeles.  She works in partnership with community leaders to bridge race, class, and gender disconnects in historic places and neighborhoods by increasing public awareness and expanding resources and opportunities available to residents.
Take Away Summary:  Lessons of community engagement and strategies used by the Pico Union, Boyle Heights, and Unincorporated East Los Angeles communities to assess the built-environment of their neighborhoods in the context of their cultural heritage and social history and to recognize the importance of identifying, documenting, preserving, and promoting their historic and cultural Civic Resource Group sites and community stories to the continuing vitality of their neighborhoods.

 BILL WATANABEis the founding Executive Director of the Little Tokyo Service Center.  Since 1980 he has guided its growth, in conjunction with the Board of Directors, from a one-person staff to a multi-faceted social services and community development program with 150 paid staff, many of whom are bilingual in any of eight Asian Pacific languages and Spanish. Bill received his Masters in Social Welfare from UCLA in 1972.  He has been married for 36 years, has one daughter, and lives near downtown Los Angeles, just a short drive to his ethnic neighborhood of Little Tokyo.
Take Away Summary:  Lessons of how Little Tokyo has used cultural and historic preservations as a means for community economic development, revitalization and community engagement in promoting Little Tokyo as a regional historic and cultural resource and destination.

Session B - Connecting Neighborhoods with Partners - Funding & TrainingOpportunities  

Facilitator:   GREG CURTIN, Civic Resource Group [1] 

LINDA CHIAVAROLI became Director of Communications for the Los Angeles County Arts Commission in July 2002, after having served as the Commission’s public relations and marketing consultant for nine years. Ms. Chiavaroli ran her own public relations and marketing firm, United Arts, from 1981 to 2002, serving a variety of clients in the arts including dance companies, orchestras, individual artists, and arts centers. From 1975 to 1981, Ms. Chiavaroli was Director of Public Relations for the Rochester Philharmonic Orchestra during the tenure of David Zinman as music director. Ms. Chiavaroli started her career as a feature writer and reviewer for the Rochester Democrat & Chronicle, part of the Gannett Newspapers Group. She received a B.A. in French Area Studies from Barnard College and attended Syracuse University’s Newhouse School of Journalism.
Take Away Summary:  Opportunities to promote your community’s performing arts groups - Learn how groups can apply to perform at the Ford Theatres and on the Holiday Celebration show at the Music Center.

LESLIE ITO in her capacity as Program Officer for the Arts oversees theCalifornia Community Foundation’s arts portfolio. She brings more than 14 years of experience working in the arts to her grantmaking, nonprofit capacity building efforts and support for individual artists.  Before joining the foundation in August 2008, she was director of grant programs at the Los Angeles County Arts Commission; executive director of Visual Communications, the nation's premier Asian American media arts organization where she founded a fellowship program for emerging filmmakers; and program associate in the Ford Foundation’s media, arts and culture division.  Ito currently serves on the board of directors for Telic Arts Exchange and The Association of American Cultures (TAAC) and Films By Youth Inside (FYI Films) and the advisory committee for the Emerging Arts Leaders/Los Angeles. Ito also served on the board of directors for Americans for the Arts for three years. A native of Los Angeles, Ito received a master’s in Asian American studies from the University of California, Los Angeles and a bachelor’s in American studies from Mount Holyoke College and a certificate from the Stanford Graduate School of Business Executive Program for Non-Profit Leaders – Arts.
Take Away Summary:  Better understanding of the function of a community foundation and more specifically, opportunities at the California Community Foundation.

MELITA JUREŠA-McDONALD joined the
National Trust for Historic Preservation’s Western Office in March 2001.  As a Program Assistant she is coordinating the National Trust Preservation Fund grants throughout the western region and is also co-managing the Diversity Scholarship Program.  Melita holds a B.A. in Art History with a focus in historic preservation and a B.A. in Russian Language and Literature from the University of Zagreb, Croatia, and has additional training in historic preservation from the University of Southern California.
Take Away Summary: Learn about the availability and how to access National Trust for Historic Preservation’s (NTHP) signature funding, training, and scholarship programs - National Trust Preservation Fund grants such as the Los Angeles County Preservation Fund; NTHP Conference; and Diversity Scholarship Program.

 ANJI MILANOVIC has served as the Technical Assistance Programs Manager for the Los Angeles County Arts Commission since 2010 and manages technical assistance programs and the Arts Internship Programs. Previously she served as the Commission’s internship and technical assistance coordinator and as the logistics coordinator. Prior to joining the Arts Commission, Ms. Gaspar-Milanovic served as the Development Associate at Saint Joseph Ballet in Santa Ana, CA. From 1998 – 2004 she was a Public Relations Specialist, Public Information Officer and Bilingual Disaster Services Caseworker at the American Red Cross of Orange County. She interned at UNESCO (United Nations Education Science Culture Organization) in Paris, France and at El Mercurio Newspaper in Santiago, Chile. She received a B.A. in Latin American Studies and French Literature from Lake Forest College and attended Vanderbilt University’s graduate program in Latin American Studies. 
Take Away Summary:  Participants will learn about the Los Angeles County Arts Commission’s technical assistance programs and resources for the arts community.

 EMIKO ONO has served as the Director of Grants and Professional Development for the
Los Angeles County Arts Commission since 2008. In this role, she is responsible for the administration of the Organizational Grant Program, which provides $4 million in support of more than 300 arts organizations annually. She also designs and manages leadership development and technical assistance programs to increase the capacity of the arts sector, including the Arts Board Leadership Initiative and Arts Internship Program. Two new programs developed under her guidance are Engage: A New Media Initiative, which assists organizations in developing digital assets, and the Cultivate/Create Initiative, which provides organizations with the financial and technical assistance to develop and sustain individual donor programs. Prior to joining the Arts Commission, Ms. Ono served as the Director of Grants and Professional Development for the Arts Council for Long Beach and, before that, as the Manager of Education Initiatives and Partnerships at the Natural History Museum of Los Angeles County. During her tenure at the Museum she doubled the size of the volunteer program, established the museum’s first arts education program, and coauthored a report, Inspiring Wonder, Discovery, and Learning through Interdisciplinary Museum-Community Partnerships, published in 2010. Ms. Ono has served on the board of Museum Educators of Southern California and is currently serving as an Advisory Board Member for the Emerging Arts Leaders, Los Angeles. She studied Anthropology at UC Berkeley, Arts Administration at the University of Oregon, and Education at Bank Street College of Education in New York.
Take Away Summary:  How to access grants and other resources provided by the Los Angeles County Arts Commission.

Session C:  What your CVB (Convention & Visitors Bureau) can do for you?

Facilitator:  RON FONG is the Director of the
Asian Pacific Islander Small Business Program.  He is responsible for API SBP’s overall direction, administration, staff supervision, resource development and program relations.  Mr. Fong has over 25 years of community economic development, housing finance and city planning experience.  Prior to serving at API SBP, Mr. Fong directed small business assistance, land use and urban planning initiatives for the Little Tokyo Service Center as part of their economic and community development strategy.  He served as the Community Development Director for the Fannie Mae Western Regional Office.  Mr. Fong also directed the Los Angeles office of the California Housing Partnership Corporation, a statewide nonprofit that provides affordable housing financial consulting services, and has worked for redevelopment agencies in Boston and St. Louis.  Mr. Fong has been elected twice to represent Little Tokyo on the Historic Cultural Neighborhood Council in the City of Los Angeles.  Mr. Fong received a Bachelor of Arts degree in Architecture from the University of California, Berkeley and studied at the Department of Urban Studies and Planning at the Massachusetts Institute of Technology.

MICHAEL McDOWELL is Senior Director of Cultural Tourism for L.A. INC., The Los Angeles Convention and Visitors Bureau. There, he promotes Los Angeles as one of the world’s leading cultural destinations. Tourism is LA’s largest industry, and it attracts more than 26 million visitors to the region who spend $14 billion in the local economy each year. Prior to moving to Los Angeles, McDowell worked in higher education, the arts, government and publishing in Massachusetts, Virginia and Washington, D.C.  His articles and opinion pieces have appeared in The Washington Post, The Boston Globe, The Los Angeles Times, New York Newsday, and many other media outlets.
Take Away SummaryMore than half of LA’s 26 million tourists hail from a geographic triangle comprised by San Francisco, San Diego and Phoenix. They have been to LA many times and come often, and they are always looking for something new and unique to do while they are here.  Learn how you can partner with your CVB to tap into that important visitor market and get your share of the $14 billion visitors spend in LA each year.

Lunch Program:  Taste of Ethnic LA – How to market your community’s assets?

Facilitator:  BILL KARZ, L.A. INC.[2]

MICHAEL HIDE CARDENAS was born and raised in Yokosuka, Japan. Michael Hide Cardenas spent his early career as a teppan chef, after graduating from the Benihana Chef School in New Orleans. Michael worked at Teru Sushi for two years prior to his recruitment at Chaya as a manager. As Michael climbed the ladder of success he joined the Matsuhisa team as a manager and again was quickly promoted to General Manager. After five years as a General Manager of the Matsuhisa restaurant in Beverly Hills, he left in 1996 and went on to open the first Sushi Roku concept as the proprietor and opening General Manager/Partner with the Innovative Dining Group in July of 1997. Michael’s pure passion and experience along with his knowledge of food, wine, and culture make him a key ingredient within the Innovative Dining Group. With more than twenty years in the Japanese restaurant industry, he continues to advise and coach the managers and chefs in the “art of fine wining and dining.” Michael is also the owner of Lazy Ox Canteen in Little Tokyo. Michael speaks fluent Japanese and continues to travel to Japan and other countries, several times a year. Michael is married and lives in Malibu, California with his wife, son and beautiful daughter.

JEFF OKITA currently owns and operates the largest food tour company in Los Angeles, which works with 45+ restaurants across the city in Thai Town, Little Tokyo, Arcadia, San Gabriel, Santa Monica, Hollywood, and Downtown LA.  Six Taste started in August of 2009, and now takes over 150 guests into different communities every weekend. On a Six Taste tour, guests sample food at up to eight restaurants in a 4 hour locally guided excursion, while learning about the history and culture of that particular neighborhood.  Jeff is also currently is an Executive Fellow with Coro, a program that prepares individuals for effective and ethical leadership in the public affairs arena. Finally, Jeff volunteers his time on the Asian Pacific Alumni Association Board of Directors as the Chair of the APAA Young Alumni Council, where he is responsible for engaging young alumni to the university.
Take Away Summary:  Food is an extremely accessible medium to encourage Angelinos to come into communities. Market your community as a strong food destination and people will come. Be adaptive - the food scene constantly changes and restaurants/communities need to embrace social media and untraditional marketing strategies.

CHRISTINA YOON has been the LA West Community Manager for Yelp since 2009. As the LA West CM, she acts as the 'mayor' of Los Angeles' Westside on Yelp. This includes organizing Elite events for the site's most active and influential users as well as spreading the word about the sites real people and real reviews to those who don't know about them yet. She also creates strategic partnerships with local events, nonprofits and businesses and reaches out to local small business owners to educate them about free tools available on Yelp to help them take control over their presence on the site.
Take Away Summary:  Free ways that business owners can use their Yelp business pages to their benefit, from responding to users' reviews, posting discounts, to taking advantage of our exciting new mobile features.

NGUYEN TRAN is one-half, Chief Instigator and “Social Media Addict” of the Downtown Pan-Asian eatery, Starry Kitchen. Nguyen and his wife Thi originally started Starry Kitchen in May 2009 as an underground restaurant experiment out of the back of their apartment literally built on Facebook, Twitter & Yelp. Six months later, their apartment became the number one Asian Fusion listing in all of Los Angeles on Yelp. In Feb 2010, they went  “legit” and opened a brick+mortar restaurant with no prior restaurant experience serving their formerly “underground” wares in a very unlikely corporate setting in downtown LA. Prior to this to this beautiful accident gone right, Nguyen also worked in the film business for 10 years selling, distributing and marketing independent films. 

Session D:  Spreading the Word in Today’s Tech Savvy World

Facilitator:  DAVID BLOOM currently is acting chief of communication and public affairs for the Community Redevelopment Agency of the City of Los Angeles (CRA/LA), overseeing media relations, social media, marketing, public affairs and related duties for the agency. David advises on communications strategy, social media and digital-media growth strategy for prominent companies, institutions and individuals in politics, technology, entertainment and business, as principal in Words & Deeds and a partner in DeepStrat Digital Growth Services.  David Bloom also serves as vice president of the Board of Directors for Outpost for Contemporary Art.  He writes regularly on technology and media for online venues such as TheWrap.com, appears regularly on the prominent podcast “This Week in Media” and is a frequent moderator and speaker at conferences by iHollywood Forum, ad:tech, Digital Hollywood, the Public Relations Society of America, the National Association of Television Programming Executives and others. 

CURT GIBBS has worked for CRA/LA for 27 years, with a focus on securing grant funding for Downtown transportation and technology related projects, with a current emphasis on Bringing Back Broadway and the return of Downtown Streetcar service.  He conceived of, and has managed, the award winning ExperienceLA project for the last decade, as the project now begins to integrate social media and mobile platforms.   He has secured funding to provide public WiFi to support smartphones and other mobile devices on the Metro Gold Line to Pasadena and East LA. In 2006, he presented and published for National Main Streets “Using Digital Devices in Public Spaces to Create a Sense of Place.” He has an undergraduate degree in Political Science from The Johns Hopkins University and a master’s degree from the UC Berkeley Goldman School of Public Policy.
Take Away Summary:   The ever increasing importance of mobile devices and their relationship to the increasing use of social media for business owners and destinations.  Understanding what people are seeing about their your organization, business, or destination on Google local, Foursquare, and other social media applications, and the opportunity to use mobile coupons.

BILL KARZ is an LA native who began his career with L.A. INC. five years ago in the capacity of Staff Editor, Bill Karz has consistently been discovering new ways to engage readers and more specifically web visitors by introducing the bureau to modern online marketing and social media strategies. Since assuming the role of Online Marketing Director, Bill has grown LA INC.’s facebook fan base to 270,000 fans and integrated community and member outreach programs with the social space. These programs include social media member events and cultural photo & video tours for the LA community.
Take Away Summary:  What Facebook can do for your organizations, destinations, and events.  Essentials for content provider –organizations, businesses, events and destination promoters - whether you are setting up accounts for the first-time or an existing Facebook user.

CHARITY TRAN is a Digital Strategist for Civic Resource Group(CRG) and the Web & Social Media Manager for ExperienceLA.com.  She specializes in digital strategy topics including social media, user experience, and new media, and has been part of CRG for six years.  On the ExperienceLA.com project, she has overseen its day-to-day site management and promotions development, and developed its social media properties including the blog, Facebook, and Twitter.  Ms. Tran has been a panelist and workshop speaker for a number of Los Angeles-area cultural and community events and the National Main Street conferences in Chicago and New Orleans.  An accomplished writer, she received her B.A. in English with a minor in Web Technologies & Applications and a Master of Professional Writing degree from the University of Southern California.   She is currently pursuing her doctorate at Texas Tech University in Technical Communication & Rhetoric.
Take Away Summary:  “Twitter is more than just 140 characters.  It is your brand in real-time - connecting, informing and engaging with your audience.”

Session E:  Connecting Visitors to Cultural Events & Destinations

Facilitator:  CURT GIBBS,
CRA/LASenior Resource Development Officer[3]

KAYTE DEIOMA is an internationally published travel writer and photographer based in Long Beach, CA. As the Guide to Los Angeles Travel on About.com, it's Kayte's job to write articles that help travelers decide what to see and do while they are in Los Angeles. In addition to writing for About.com, Kayte sells freelance travel stories and photos to other websites and print publications about Los Angeles and the rest of the world. Photographically, she specializes in cultural documentation, and has been photographing the diverse cultures of Los Angeles since the mid 1990s for her project Passing on the Traditions. Before becoming a full-time photographer and writer, Kayte spent 8 years running social service programs for the United Cambodian Community in Long Beach, where she also helped revive the once-banned Cambodian New Year Festival in 1992.
Take Away Summary:  How the travel media works and some tips on how to increase your odds of getting mentioned in the press.

AARON PALEY is the President and co-founder of Community Arts Resources (CARS), Los Angeles' leading community and cultural festival producer, as well as the founder and board chair of Yiddishkayt Los Angeles, the largest organization devoted to Yiddish culture west of the Hudson and the producer of the biggest Yiddish festival in the nation.  Paley is a recipient of the 2008 Stanton Fellowship from the Durfee Foundation and is focusing on the issue of public space and its utilization in Los Angeles.  A Los Angeles native, Paley has more than 30 years of experience in production, administration and planning for the arts. CARS festivals have attracted nearly a million attendees and continue to set the highest standards for community participation, interactivity, and programming quality. CicLAvia, Glow, Chinatown Summer Nights, and the Healthy Neighborhood Festival are just a few of the groundbreaking award-winning events that CARS has produced.
Take Away Summary:  How to imagine programs such as Chinatown Summer Nights, Glow, Little Tokyo Design Week, CicLAvia, which are creating new “brands” for LA’s neighborhoods, in a new way – beyond the community fair or “special event”.  

___________

[1] See ExperienceLA – Who We Are?  What We do?  Sign-up – Be A Cultural Partner
[2] See Session D:  Spreading the Word in Today’s Tech Savvy World
[3] See Session D:  Spreading the Word in Today’s Tech Savvy World